Grande Sports Marketing Manager
Dedication. Drive. All words one would use when describing players on a highly successful sports team.
They are also words we use to describe the desired characteristics in our new Marketing Manager for Grande Sports.
This unique marketing position will provide the right person an opportunity of a lifetime.
We’re looking for an individual that wants to be hands-on, close to the business, and innovative with their marketing strategies.
It’s not your boring ol’ agency job, sports marketing, or public relations job.
One minute you find yourself on the soccer fields interacting with the players, and then next in the office drumming up press for the academy.
You’ll use every means of social media possible to communicate with soccer youth around the country.
You’ll provide the Business Development team and coaches with materials they need to recruit student athletes such as videos, brochures, web applications, and more.
You’ll create marketing strategies online and offline to target potential recruits and their parents.
You’ll have the opportunity to interact and engage the current student-athlete residents and leverage their backgrounds in social media to find more soccer extraordinaire’s just like them.
Email, newsletters, blogging, soccer magazines, and on and on and on…
A little background…
Grande Sports is made of two entities:
Grande Sports World and
Grande Sports World is an internationally renowned training facility.
15 of the 19 MLS teams have trained or played games at the facility, including Seattle Sounders, Real Salt Lake, New York Red Bulls, New England Revolution, Chivas USA, Vancouver Whitecaps, Colorado Rapids, Portland Timbers and Montreal Impact and NASL’s FC Edmonton, the Canadian U23 National Olympic team and U17 World Cup teams for Rwanda and New Zealand along with two other New Zealand teams. We have also conducted and hosted MLS and NASL Combines.
GSW also hosted US Soccer’s A, B and C coaching license course for 177 coaches from around the country.
In 2010, GSW hosted the FIFA FUTURO III courses for 40 coaches located around the globe.
Grande Sports Academy
is a full-time residential academy focused on developing the best soccer talent and enabling young athletes to become outstanding soccer players.
It’s home to the
Academy teams and the only residency program in the
United States affiliated with a MLS team –
This is where 72 student athletes from 18 different states and 6 foreign countries live, train and compete at the highest level for 11 months of the year.
Grande Sports Academy boasts an elite coaching arsenal, all coaches are nationally recognized – they all played and coached at the highest levels – international, national teams, MLS and collegiate – personally train our student athletes.
Our coaches embrace the unique
Lake philosophy of training and we are one of the top programs in the
Our seniors receive college scholarships with two playing professionally with
Lake and we anticipate this year’s class will exceed last year’s success.
Adjacent to the entire facility is Francisco Grande Hotel and Golf Resort.
This oasis in the
Arizona desert has been in business for 51 years and is an ideal location for vacation getaways, retreats, weddings or to house the visiting teams to Grande Sports World.
The facilities are located 45 minutes south of
What you can expect…
This is NOT a position for someone not looking to be challenged or hands on.
You’ll be in the thick of it, 24/7: attending games, speaking with coaches, getting to know the student-athletes, interacting with visiting coaches and teams, working closely with the Business Development team and Recruiters, speaking with media, working with marketing vendors and much more.
It’s a must that you know every aspect of the business so you can turn around and market it like no other.
Your fresh ideas, innovative thinking and passion for the sport will serve you well within this team.
What you’ll be doing…
Refining, executing and managing the entire social media strategy for Grande Sports including videos, blogs, newsletters, magazines and content for the websites.
Creating collateral materials to be used by Business Development, Sales and Recruiting individuals that will inform and educate parents and students about the Academy.
Finding as many PR opportunities as possible for the Academy and Grande Sports, owning the corporate communications strategy from development to execution.
Building, planning and executing a multi-platform marketing strategy for both the Academy (recruiting students for the school years) and the training facility overall (finding teams to train, camp and compete at the facility).
Contributing to and managing the content and usability of the website for lead generation, education and branding.
Owning the “Brand” – managing the look and feel of the marketing and its messages (words, pictures, logos, colors, etc.).
Finding additional ways to generate revenue for the business and coordinating the marketing strategies needed to fulfill them.
Skills you’ll need to succeed…
Comfortable with the technical aspects of blogging, emailing and using social media like, Facebook, Twitter, etc.
Organized and able to handle multiple projects and requests.
Outstanding communication skills as you’ll have to communicate with management individuals that aren’t “local” to you and can’t be face to face with at all times.
The patience and vision to prioritize the strategies and tactics most important to the business (and generating revenue)
No “fear” --- meaning you’re willing to dig in and try your hand at anything --- creating a video, using new technology, inventing a new tool --- whatever it may be.
If you don’t know how to create a graph using Excel, build a PowerPoint presentation with slide transitions and animations, or put a header and footer into a word document, then this isn’t the job for you as these actions in Microsoft Office should be second nature to you.
The ability to “think like a kid” but “act like a parent” --- often the student-athletes are the first to find out about us, but it’s the parents that decide to send their kid to the Academy.
You need to be able to market to BOTH of them.
A Bachelors Degree or higher in Marketing.
This is NOT a coaching position.
Contact us…Email to
Check our websites: